Villarreal CF was founded as Villarreal CD on 10 March 1923 “to promote all sports especially Football.” The stadium was rented for 60 pesetas a month and ticket prices were set at half a peseta for men and a quarter of a peseta for children. Women were granted free admission. On 17 June 1923, Castellón, a modern rival of the club, played the first match against a club named after Cervantes. On 21 October of that year, Villarreal played their first game ever, playing against Castellón. Villarreal started off with a kit of white shirts and black shorts, reflected in their first badge.
Source: Wikipedia